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Our company believes
in self-empowerment. We believe
people are capable of creating the life they
dream of through the application of useful,
timely and quality information. Betterment Media
is a new multi media company that provides an
Internet Protocol TV (IPTV) channel, workshops
and seminars, broadcast radio programs,
periodicals, eBooks and other consumer products
that facilitate learning and that foster the
discovery of information which adds to a
person's quality of life.
A New Culture in
Media is Emerging
An ever-growing number of people in our
society is no longer satisfied with being told
what to think or how to feel by the mass media.
The current of this underlying culture is
evolving and we are a part of that evolution.
Betterment Media exists to support change within
the culture of Media itself. We see the need to
involve ourselves and the media in helping our
world transition itself into a brighter,
globally minded and community empowered future.
Why shouldn't our media be entertaining,
engaging and fun as well as reflect the realness
of our lives? Media is proven to be the most
effective means of injecting and then
normalizing ideas in our culture. Therefore, as
an independent media company we are stepping
forward to answer this tremendous call for
responsible and entertaining media programming.
Rather than give more air time to hyped-up,
overblown, unrealistic pictures of how a person
is to be accepted, to be cool, or to have
someone else's version of the perfect life, we
provide real people the real tools to live and
experience an ideal, fulfilled life.
Our Role in
Fostering Change
Betterment Media has positioned
itself to be an industry leader in improving the
media content delivered to the doorsteps of
millions of Americans and people of the world.
We acknowledge the role that media plays in
shaping society and global attitudes. Our goal
is to facilitate a positive transformation into
the new norm of how media is delivered and what
is expected from media itself. We know of the
immediate need to introduce high quality, big
idea and out-of-the -box thinking into the
experience of everyday, household life. Our
commitment is to the emerging audience of people
who demand that exceptional content is readily
accessible and easily available on many
platforms.
Our Target Audience
The people who make up our audience prefer to
think for themselves and like to build their
lives around deep personal values that seem to
be strained out or missing entirely from
existing mainstream programming today. We are
transforming the way people interact with media
and here is how: we are giving people choices.
Choices regarding what to watch, what their
children will be influenced by, and what type of
media they want to engage in.
A titanic shift in media is occurring due to
the arrival of two specific technologies: IPTV
(Internet Protocol Television) and VOD (Video on
Demand). Both are significant in causing the
balance of power to shift from network
schedulers into the hands of viewers. Our
audience and community of interest are people
who are ready for change. And we are ready to
answer the immediate call of those who demand
more from media and who want more out of life.
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